Springville's first post office was established in 1875, only it wasn't known as "Springville." Instead, it was "Slide," the original name of Fortuna.
Captain S. G. Steele was the first postmaster, serving the public in the first post office in his hotel on the corner of Fortuna's Main and First Streets.
After Captain Steele came M. N. Weber, and then on April 5, 1880, W. J. Swortzel was named postmaster. He sought to have the post office name changed from Slide to Springville. But, since there was another Springville in Ventura County, the name in its stead was changed to Fortuna, adopted on June 17, 1888.
After Postmaster Swortzel came John L. Maurer, in whose term the town's name did take place. Then Bertie McNulty, or Bertie Hansen, the records appear in either manner, took over the job. She was the first lady postmaster for this part of the state, and it was Mrs. Hansen who established Fortuna's first money order business.
Charles E. Tucker and Charles S. Evers held the positions the longest in the local post office's history. Tucker was in office 18 years, while Evers followed with an equal 18 years.
The original name, Salmon Creek Flat, an area at the southern end of Humboldt Bay, was changed to the present name of Beatrice to honor Beatrice White, later known as Mrs. Beatrice or Bertie Hansen.
Bertie Hansen was not only the first lady postmaster for this part of the state, it was also Mrs. Hansen (McNulty) who established Fortuna's first money order business.